Instagram has launched a new video on demand service and honestly, the world is going crazy about it. If there is one platform that has given YouTube major competition in a long time and shaken up the content world, then this medium has to be the one. But before we start talking about IGTV and its many advantages, it is first essential to understand what IGTV is all about? What is IGTV? IGTV is Instagram’s video in demand service which was initiated by Instagram, one of the most popular and trending social media platforms in the year 2018. A big boon for content creators all around the world, IGTV has been a blessing for brands and services, and products globally. Essential facts that you must know about IGTVs are : These videos come in the duration of 5 seconds to up to 1 hour. · These videos are recorded vertically, which means that the user does not have to rotate their ...